The Promotional Gift Award is currently undergoing a relaunch and is taking a break. More info here.

Promotional Gift Award – For whom?

The Promotional Gift Award is conferred to particularly innovative and creative products and campaigns in the haptic advertising sector, which stand out from the crowd and excel through their high communicative potential.

Promotional Gift Award – By whom?

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The international award has been conferred by the Cologne-based publishing company, WA Media, since 2003.

Promotional Gift Award – Why should I take part?

The winners of the Promotional Gift Award profit from an image boost and a creative seal that is awarded by an independent, experienced jury of experts. In addition to the award selected by the jury, there is the opportunity to win a Public Prize for the first time ever this year. The winners of the award will receive a media presence across the entire portfolio of WA Media GmbH

The Promotional Gift Award in numbers

Years Award Tradition
Winner in 2023
Media value for each winner
Benchmarking in the haptic advertising sector
Creativity seal
Assessment by industry experts
Participants from all over Europe
Reputation and publicity for the winners
Award ceremony at the HAPTICA® live
Presentation of the award winners in print and online media
Exhibition of all award-winning products at the HAPTICA® live
New! Public prize voting via www.haptica.online

The Jury of Promotional Gift Award 2023

Bräunig Jens VfB Stuttgart - Homepage_Englisch
Jens BräunigVfB Stuttgart, Stuttgart
Jens Bräunig is well familiar with emotionally charged products: He has been working as an executive in the sales and marketing sector of the football industry for many years and is among others responsible for the merchandising activities at VfB Stuttgart. He is on the jury since 2018.
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Michael Mätzenerdiewerbeartikel gmbh, CH-Schwyz
Michael Mätzener, CEO of the Swiss promotional products agency, diewerbeartikel gmbh is a long-serving member of the jury. The boss of the „Agency for Haptic Communication“ has been occupying himself with the creative and conceptual integration of the promotional product for many years.
Scherer - Homepage_Englisch
Michael SchererCEO, WA Media GmbH, Cologne
Also a regular member on the panel of judges: Michael Scherer, has been the managing shareholder of WA Media since 1998.
Michael Witzorrek - Homepage_Englisch
Michael WitzorrekFendt, Marktoberdorf
Michael Witzorrek has been on the panel of judges of the Promotional Gift Award since 2015. In his capacity as a merchandising expert, in the past he has among others created products for Norddeutschen Rundfunk (a radio channel in North Germany). Today, in his role as Brand Merchandise Manager, he develops and supervises the collections of the agricultural machine manufacturer, Fendt.
Martin Zettl 2 - Homepage_Englisch
Martin Zettlmarke|ding|, A-Wels
Martin Zettl is the third jury member: The Austrian has been working in the industry for almost two decades, since 2006 he has been organising the promotional products trade fair marke[ding], which is staged annually in Vienna.


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WA Media GmbH

Based in Cologne, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.
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For further information, please feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
51069 Köln
Kontakt: info@waorg.com