We have a great affinity for new media. This was underlined by the fact that we received the Best Practice Award for the Augmented Reality Glass. Furthermore, the Promotional Gift Award confirmed that a traditional brewery can advance into becoming an innovation market leader through a modern, innovative alignment. We were able to document this externally too with the help of the Award. The good experience is motivation for us to submit further campaigns in the future. 

Winning the Award is not just a fantastic distinction that we can use to sustainably communicate our innovative solutions within the industry and which attracts attention among our customers and interested parties, but it also confirms the committed and creative work of the employees of Karl Knauer. 

The experiences we made through winning the prize were positive across the board. Many people congratulated us: not only our customers, but also internally. Belonging to the winners of the coveted communication award underlines our professionalism and is also a good occasion internally to highlight our expertise in the area of haptic communication tools. Originally, we shied the costs for the application fee, but this was unfounded. The award ceremony that was staged parallel to the HAPTICA® live was also very successful. 

„Having won an award means a lot to our company. It’s proof we are moving forward in achieving new heights. Awards in the promotional field are marketing tools that have a specific goal. The people need to know who the winner is and why. The feedback is inspiring.“

„Winning the Promotional Gift Award 2017 is the best proof for us that we have developed a real trend product. The distinction has not only attracted a great deal of attention within the industry, but also within the media – particularly because we integrated the seal of creativeness into our marketing communications. The award ceremony was a good opportunity to present ourselves as newcomers and establish contacts:“

„It was a great feeling, when we found out we had won. Since then we have been drawing attention to the distinction in our online shop and on-site in Mainz, where the certificate is displayed. We have also conveyed the fact that we won the award internally too. The jury comprises of professionals from the industry. If they find our collection prize-worthy, that is confirmation for us that we are doing a good job and are offering the people, things they would like to see.“

„As a result of the media echo, the Promotional Gift Award has placed us under the spotlight of existing and potential customers. But beyond this, of course, together with our cooperation partners, our whole company is delighted at receiving the distinction. Taking part in the award, the award ceremony and the presentation at the HAPTICA® live was a fantastic experience for us – overall a total success.“

„The Promotional Gift Award is great confirmation for one’s own work, because it underlines the fact that well thought-out products stand out from the masses. But the distinction is also a good reference for the agency partners, because it shows that they are capable of providing individual and creative solutions. Depending on the task at hand, we use such a quality seal as a criterion for selecting our suppliers.“