What is the Promotional Gift Award?

All of the manufacturers, importers, distributors or dealers, designers, advertising agencies and companies from Europe and all over the world are invited to participate in the international PROMOTIONAL GIFT AWARD.
Each participant can submit as many articles as he likes to the jury. All products can be submitted that are suitable for mass production, as well as special designs that are or were manufactured in line with customer requirements.
It is essential that the submitted products are own designs. Freely aquirable commodities are excluded.
For the judging process original products are needed including all necessary batteries or other accessories. One-off items, products that are not (yet) suitable for mass-production, half-finished products, as well as services and immaterial products are ruled out from the competition.

The jury decides which category the entry is assigned to. This has no influence over whether the items win a Promotional Gift Award or not, but instead serves to ensure a clear content-related structure of the Award.


In this category prizes are awarded to products, which particularly attract a wide target group as a result of their function and which are suitable for distribution in larger or large quantities or as mailings as a result of their favourable prices.

Communicative Products

In this category products are honoured which prove extremely suitable to thematically emphasise or communicate company objectives, advertising messages and marketing contents as a result of their design and/or function.

Premium Products

In this category products that are vividly able to express the high esteem of a promoting company for its target group (s) will receive an award.

Custom-made Designs

In this category prizes will be awarded to products which have been created and realised according to special customer requirements or which have arisen through the modification of existing articles. The modification may however not just consist of a change to the packaging and/or colour of the item or by the addition of an advertising imprint.

Customising Technologies

Embellishing techniques, which offer something new – whether it be in the form of a completely new customising technique or the qualitative improvement of an existing method. The spectrum here ranges from printing and laser techniques, to embroidery and embossing, through to doming.

Best Practice

Products that have been implemented in the scope of a specific campaign and which pick up on the communicative objective in an exceptional way and thus evoke a positive response.


Products and product collections designed in the CI of a club, brand, artist, event, etc., which are purchased by fans, followers and admirers.

The Promotional Gift Award honours products that fulfil the requirement profile of a modern, highly communicative promotional product to an excellent degree.
The judges will assess all of the submitted products according to five criteria. First of all the product idea is evaluated, i.e. its novelty value as a promotional product. Then, the design quality, the coherence of its form, the degree of its design innovation. The third criterion is the production quality, taking into account aspects such as the material used and customising possibilities. Fourthly, the judges evaluate the sustainability of the products, their durability, the use of the resources and their transparency in terms of certifications or seals. Last, but not least: The products are appraised in terms of their communicative potential, the communication of the message, the promotional impact and the item’s customer/brand bonding potential.

All of the submitted items will be evaluated by a jury in a selection process that is not open to the public and prizes will be awarded in the different categories.

The members of the jury for the Promotional Gift Award 2022 are:

Jens Bräunig
VfB Stuttgart, Stuttgart

Michael Mätzener
diewerbeartikel gmbh, CH-Schwyz

Michael Scherer
WA Media GmbH, Cologne

Michael Witzorrek
Fendt, Marktoberdorf

Martin Zettl
marke|ding|, A-Wels

The jury’s decision is legally binding. There is no right of appeal. The organiser is obliged to inform the participants of the judging process within the period of time stated in the entry particulars.

For each award-winning product, the companies distinguished receive an award sculpture, a certificate as well as digital datasets which enable them to design their own additional advertising materials. All award-winning products will be exhibited at the HAPTICA® live. Furthermore, the award-winning items will be promoted with editorial articles in the trade publications Werbeartikel Nachrichten, Promotion Products, HAPTICA® and eppi magazine as well as in the corresponding newsletters and on the web. Moreover, each winner will be presented on the online platform HAPTICA®//ONLINE. As such, the winner package corresponds to a media value of more than €3,000.


The award-winning companies receive an award sculpture, a certificate and digital data for the compilation of further advertising materials for each awarded product.
Both individual products and product families can be awarded prizes.
Exclusively those companies that have submitted a product to the judging process are entitled to use the received award for marketing, communication and advertising purposes. The Awards will be presented at the HAPTICA® live‘. Furthermore, the prize-winning products will be communicated in the trade magazines Werbeartikel Nachrichten, Promotion Products, HAPTICA® and eppi magazine as well as in their corresponding newsletters and on the web. The winners are presented on our online-plattform HAPTICA®//ONLINE as well. This corresponds to a media value of over €3,000.

Terms of Participation

Key dates and contact partners

The entries are to be addressed to the organisational management of the Promotional Gift Award:

WA Media GmbH
Promotional Gift Award
Walther Str. 49-51
Geb. 32
D-51069 Cologne

In the event of enquiries please don’t hesitate to contact:

Daniela Dragunova (Project Management)
Tel.: +49/221/689 11-53
Ilka Baum
Tel.: +49/221/689 11-16

The entry deadline for Promotional Gift Award 2024 will be announced Spring/Summer 2023.

The costs for the delivery and collection ― including any possible customs duties ― of the submitted items are to be borne by the participating company. The organiser assumes no liability for the proper or functionally correct construction of submitted articles that are dismantled.

WA Media GmbH

Based in Cologne, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.
pga logo2017 22 - Promotional Gift Award - Information


For further information, please feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
51069 Köln
Kontakt: info@waorg.com