The jury decides which category the entry is assigned to. This has no influence over whether the items win a Promotional Gift Award or not, but instead serves to ensure a clear content-related structure of the Award.
In this category prizes are awarded to products, which particularly attract a wide target group as a result of their function and which are suitable for distribution in larger or large quantities or as mailings as a result of their favourable prices.
In this category products are honoured which prove extremely suitable to thematically emphasise or communicate company objectives, advertising messages and marketing contents as a result of their design and/or function.
In this category products that are vividly able to express the high esteem of a promoting company for its target group (s) will receive an award.
In this category prizes will be awarded to products which have been created and realised according to special customer requirements or which have arisen through the modification of existing articles. The modification may however not just consist of a change to the packaging and/or colour of the item or by the addition of an advertising imprint.
Embellishing techniques, which offer something new – whether it be in the form of a completely new customising technique or the qualitative improvement of an existing method. The spectrum here ranges from printing and laser techniques, to embroidery and embossing, through to doming.
Products that have been implemented in the scope of a specific campaign and which pick up on the communicative objective in an exceptional way and thus evoke a positive response.
Products and product collections designed in the CI of a club, brand, artist, event, etc., which are purchased by fans, followers and admirers.