Homepage_Englisch 2017-11-06T10:35:37+00:00

Promotional Gift Award

Benchmarking in the haptic advertising sector
Creativity seal
Assessment by industry experts
Participants from all over Europe


Reputation and publicity for the winners
Award ceremony at the HAPTICA® live
Presentation of the award winners in print and online media
Exhibition of all award-winning products at the Haptica® live


Info & Conditions of Participation

The Promotional Gift Award in numbers

Years Award Tradition
Submissions in 2017
Winner in 2017
Media value for each winner

The Jury of Promotional Gift Award 2018

Karin Froeter
Karin FroeterVolkswagen Zubehör GmbH, Wolfsburg
Karin Froeter is joining the jury for the first time: After being employed in the Key Account Management division of a sales promotion agency in Braunschweig for 8 years, she has been working in the product management department of Volkswagen Lifestyle since 2009 and she is an expert for product development and sourcing.
Michael Mätzener
Michael Mätzenerdiewerbeartikel gmbh, CH-Schwyz
Michael Mätzener, CEO of the Swiss promotional products agency, diewerbeartikel gmbh is a long-serving member of the jury. The boss of the „Agency for Haptic Communication“ has been occupying himself with the creative and conceptual integration of the promotional product for many years.
Michael Scherer
Michael SchererCEO, WA Media GmbH
Also a regular member on the panel of judges: Michael Scherer, has been the managing shareholder of WA Media since 1998.
Michael Witzorrek
Michael WitzorrekOwner merchandise.blog, Hamburg
This year Michael Witzorrek is a member of the Promotional Gift Award jury for the third time. Up until the beginning of 2017, he was responsible for Product Development & Merchandising at the radio station, Norddeutschen Rundfunk, in Hamburg. Since then he has been working as a consultant in an advisory capacity and has been operating a blog on the theme of merchandising.
Martin Zettl
Martin Zettlmarke|ding|, A-Wels
Martin Zettl is the third jury member: The Austrian has been working in the industry for almost two decades, since 2006 he has been organising the promotional products trade fair marke[ding], which is staged annually in Vienna.

Winners of the Promotional Gift Award 2017

In the scope of the campaign “Together it is climate protection” by the Federal Ministry for the Environment, Nature, Construction and Nuclear Safety (BMUB), the Berliner agency called Tinkerbelle […]
Warm socks for the climate
In order to raise its customers’ awareness for the theme of environmental protection and the modified EU packaging guidelines on the reduction of plastic bags, mcs Promotion developed a […]
Skilful implementation
The Kunstgewerbe-Werkstätten Olbernhau (KWO/Art Trade Workshops Olbernhau) vividly demonstrated how to combine traditional and modern at the Promotional Gift Award 2017. The Incense Computer that was distinguished with a […]
Fragrant liaison
For a nationwide campaign, Bonduelle set off in search of original premiums that conveyed the brand values of the company – modern, fresh and likeable – in an original […]
To the board, ready, steady, go…
It is not only difficult to breathe, smell and taste when you have a terrible cold, it almost makes kissing impossible. “Breath for the nicest thing in the world” […]
Kissing campaign
Campari is collecting money for a good cause with its charity project called “Negroni Week”. In the scope of the event week that is staged annually, participating bars place […]
Effective presentation
Go Dentis dedicates itself to dental medicine and together with Ergo Digital Lab they developed a cross-media campaign to combat early childhood tooth decay and raise comprehensive awareness for […]
Cross-media campaign against caries
Dicke & Partner overstripped its competitors in the Promotional Gift Award 2017 with a winged rhinoceros and was rewarded with a distinction in the category Best Practice: Alex aims […]
A rhino takes off
At the latest, when the festival season was largely rained out in 2016 one thing became clear: As soon as the weather changes, the fields and meadows at music, […]
Rocking dry
Train commuters in the German capital, who would like to take the track towards environmental protection, are getting the opportunity to do so in the scope of the campaign […]
End of the line for disposable cups
A blue bobble hat went into circulation – and ultimately landed in the judging session of the Promotional Gift Award 2017. The hat is part of the “For those […]
Woollen hat with cult status
Tradeconthor secured itself an award in the category Communicative Products with a charging cable. The special thing about it: According to company accounts, the 2-in-1 charging cable is the […]
Clever, smart, compact
“Shaken, not stirred” – will not only refer to Martini in future, but also to cocoa. Because Zuckersucht is offering hot drinking chocolate in the form of tender melting […]
Simply melting away
The jury members of the Promotional Gift Award 2017 were given plenty to hear from the Studio Axel Pfaender: The Berlin Boombox is a smartphone loudspeaker made of high-quality […]
Pop culture meets cardboard box
The Cooling Cubes by Golden Juice guarantee ice-cold promotions. Whether for a picnic or barbecue party, at open-air festivals or while watching a football match with friends – the […]
Cool & communicative
Those who always found searching for pairs of baby animals, comic heroes or food rather tedious, can now look forward to plenty of variety and educational added value: MeterMorphosen […]
Conveying advertising messages using the Triangle-Box by Orcas runs like clockwork. The desk utensil has three folding wings for storing utensils, whilst the middle compartment can be used as […]
Unbeatable trio
The Braille Strap by Promex that was distinguished in the category Communicative Products provides blind people and the visually impaired with a tangible practical tool for everyday life. The […]
Can you feel it?
The Video Gift Box by micx-media combines diversified individualising options with a modern-day video presentation – surprisingly packed, outstandingly equipped – it serves as a convincing customer communication. The […]
Innovatively staged
Hanging gardens are not only found in Babylon, but also at KW open: The baza Organic Hanging Garden is a complete plant system that is ready to implement, which […]
Growing promotional success
Faraway places, breath-taking landscape panoramas and spectacular city views are just a few clicks away with Rose Calendars. The interactive 360° calendars that picked up a distinction in the […]
Around the world
Glass is not only a packaging material of versatile application that offers every contents safe protection, the material can also be stylishly and individually designed. utopia design produced handmade […]
Unique bottles
Trik is presenting the outstanding driving characteristics and perfect weight distribution of the new Porsche Boxster and Cayman models using a high-quality mailing booster. The special design that was […]
Distinguished balancing act
The Präsentstudio Soennecken vividly demonstrated how the theme of scaffolding can be conveyed by a direct association to a haptic advertising messenger at the Promotional Gift Award 2017: The […]
From the building site to the office
Plan Concept was assigned with designing a bag for its customer Gizeh, which literally illuminated the company’s smoking accessories and the promotion team at summer festivals. In cooperation with […]
In the right light
People, who really like to put their foot down when cooking, have come to the right address at mood rooms. The pepper mill designed for Audi by Adhoc Design […]
Racy pepper mill
It doesn’t always have to be shortbread biscuits: knusperreich baked cookies for Art of Oil using the customer’s organic olive oil, which not only delighted passionate cookie monsters, but […]
Cookies al gusto
cyber-Wear left the competition trailing behind at the Promotional Gift Award 2017 in the category Custom-made Designs with a high-end travel bag it produced for Ford. The Ford Vignale […]
Pure vehicle integration
Even couch potatoes venture outdoors sometimes – how practical if they can always carry their favourite crisps around with them – in the form of a functional cool bag. […]
Craving for crisps
The City Messenger by pano.city that features a 360° panorama motif showing the prettiest sights of a city or region provides a nice view in spite of miserable weather, […]
Eye-catcher on dull days
Kellermeister Manns is turning apples into eye-catchers with an innovative printing technique – applied on the LogoFruit Apple – and secured itself a Promotional Gift Award 2017 in the […]
When the stem of the wine glass attracts more attention than the wine at the next wine-tasting session, it could be down to the glasses of ideco: Namely, products […]
Advertising at the stem
A laser embellishment on high-quality Fedrigoni fine paper turned the Autumn Mailing of Highlight Media into a design highlight in the letterbox – and into a winner of the […]
Design highlight in the letterbox
The advertising media agency Hageman designed a notebook for the merchandising collection of the Bucerius Law School in Hamburg that is decorated with the portrait of Gerd Bucerius. Among […]
Outstanding figurehead
The logo of the Vinschgauer Erzeugergenossenschaft (VIP/Vinschgau Producers‘ Cooperative) decorates millions of apples from the region every year and Corpus was assigned with the task of conveying the logo […]
Weaving your way to success
Trivtec is presenting HoloCine, a projector device that transforms videos and photos into holograms and which was distinguished with a prize in the category Give-aways. The innovation lies in […]
Fascinating insights
Variety at the flick of a wrist: The sunglasses by The China Office Europe can be worn on both sides because the arms can be folded back in the […]
Extremely flexible
When asked next time “Do you fancy a bear?” instead of “Do you fancy a beer?”, the new Tea-Bears by Kalfany Süße Werbung could be the reason. The shape […]
Do you fancy a bear?
Good old filter coffee is completely en vogue at the moment. However, it is difficult to prepare it by the cup, which is why many people opt for capsules […]
Renaissance of the coffee morning
Saying a relaxed cheers when toasting friends in the park is now possible thanks to KoRKi® by brandident, because the bottle top made out of silicon puts an end […]
A lid for all purposes
DiPSS holds a surprise effect in store: The individualisable straw attachment can be filled with a message in the form of a note and can be opened using just […]
Surprise, surprise
The Mainz men have been flickering across the screens of the German TV channel ZDF since 1963 – initially in black and white and later in colour. The small […]
Major appearance for small chaps
Steiff is particularly demonstrating how even “tough” men’s brands can be perfectly marketed in a very gentle way using the mascot and brand ambassador Tim Timber, which was distinguished […]
Teeth bared
The Thimm Multipack | box literally took on a carrying role at the Promotional Gift Award 2017. The carrier banderole for promotional products and product ranges that won a […]
Carrying role
With Hot & Cold One Sigg is proving that innovations are still possible even in the drinking bottle segment. The vacuum insulated model made of high-quality, double-walled 18/8 stainless […]
Practical one-handed operation
Offsetdruckerei Schwarzach picked up a very special prize with a unique advent calendar: a Promotional Gift Award 2017 in the category Premium Products & Brand Articles. The prize-winning product […]
Atmospheric Xmas village
The Smart Writing Set by Moleskine offers concrete support in picking up digital natives at the interface between online and offline. The innovation that was distinguished with a Promotional […]
Taking note 2.0
zogi is presenting an innovative product series called BASEline, which encompasses USB sticks, power banks and Bluetooth speakers and which primarily pleases the younger target groups with its combination […]
Strong appearance
Communities, tourism associations and promoting companies that want to place the emphasis on regionality can open 24 doors to their target group at once with the advent calendar Germany. […]
Pre-Christmas journey

Ceremony of the Promotional Gift Award on HAPTICA® `live 2017



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Testimonials on the Promotional Gift Award


„Having won an award means a lot to our company. It’s proof we are moving forward in achieving new heights. Awards in the promotional field are marketing tools that have a specific goal. The people need to know who the winner is and why. The feedback is inspiring.“

Michel Deboudt, The China Office

„Winning the Promotional Gift Award 2017 is the best proof for us that we have developed a real trend product. The distinction has not only attracted a great deal of attention within the industry, but also within the media – particularly because we integrated the seal of creativeness into our marketing communications. The award ceremony was a good opportunity to present ourselves as newcomers and establish contacts:“

Julian Thormählen, Tradeconthor

„It was a great feeling, when we found out we had won. Since then we have been drawing attention to the distinction in our online shop and on-site in Mainz, where the certificate is displayed. We have also conveyed the fact that we won the award internally too. The jury comprises of professionals from the industry. If they find our collection prize-worthy, that is confirmation for us that we are doing a good job and are offering the people, things they would like to see.“

Nicole Semmelsberger, ZDF Media Projects Development Company

„As a result of the media echo, the Promotional Gift Award has placed us under the spotlight of existing and potential customers. But beyond this, of course, together with our cooperation partners, our whole company is delighted at receiving the distinction. Taking part in the award, the award ceremony and the presentation at the HAPTICA® live was a fantastic experience for us – overall a total success.“

Katrin Schütterle, goDentis

„The Promotional Gift Award is great confirmation for one’s own work, because it underlines the fact that well thought-out products stand out from the masses. But the distinction is also a good reference for the agency partners, because it shows that they are capable of providing individual and creative solutions. Depending on the task at hand, we use such a quality seal as a criterion for selecting our suppliers.“

Carolin Koller, Gizeh Raucherbedarf


WA Media GmbH

Based in Cologne, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.


For further information, please feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
51069 Köln

Brit München (Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10
Ilka Baum
Tel.: +49/221/689 11-16
Fax.: +49/221/689 11-10