Trophies for trendsetters
Whether sustainability or data protection, barbecue hype or retro trend, regional production or the highest degree of individualisation – trends that are currently en vogue on the retail market, have hit the haptic advertising segment fast too and been adapted to suit it. This is demonstrated by innovations like drinking straws made out of real straw, ponchos made out of certified organic plastic or bags made out old bicycle inner tubes or key pendants that encrypt passwords, foam sugar that looks like coal or Thermos flasks designed as replicas of red Edding felt-tips, traditional wafers that are a feast for the eyes with their elegant packaging, or T-shirts, whose motifs change under the flash of a camera. 49 such products, campaigns and promotional products collections were distinguished with the Promotional Gift Award in 2016. They all prove that marketeers, advertising agencies and designers, promotional products distributors and suppliers as well as packaging and customising specialists continue to impress us again and again with the creativity, quality and communicative potential of haptic advertising, by picking up on trends and adapting them for the promotion industry.
The Promotional Gift Award is conferred by WA Media and since 2003 it has been distinguishing products and campaigns that excel in the area of haptic communication in a special way. The award addresses German and international designers, agencies and promoting companies as well as promotional products manufacturers, importers and distributors.
Products and campaigns can be registered for the Promotional Gift Award 2017 up until November 10, 2016. Furthermore, people, who submit their entries to the competition by September 30, 2016 can profit from the early bird rate.
The benefit for the award winners: The distinction with a Promotional Gift Award makes a marketing department’s creative performance in designing campaigns, the conceptual consulting skills of an agency or the product development competence of a manufacturer visible and stand out against the competition. You can find the terms of participation and the registration form for the Promotional Gift Award 2017 here.
Once again in 2017, all of the entries to the Promotional Gift Award will be assessed by a jury comprising of five experts, who are at home in the fields of product development, the conception of ideas and the application areas of haptic advertising. The award-winning products will be showcased in their own exhibition at the HAPTICA® live ‘16 on March 22, 2017 at the World Conference Center Bonn. The official award ceremony will also take place at the HAPTICA® live. Furthermore, the winning products are assured plenty of media coverage: The organiser of the Promotional Gift Award, the Cologne-based publishing company WA Media, grants the winners free PR to the media value of 2,500 Euros in the trade magazines HAPTICA®, Promotion Products, Werbeartikel Nachrichten and eppi magazine.
Statements on the Promotional Gift Award
„We invested a lot of work into the development of this product, which enabled us to advertise the radio comedy ‚Frühstück bei Stefanie‘ (Breakfast at Stefanies) of the Norddeutsche Rundfunk off-air too. Winning a Promotional Gift Award 2014 was a nice reward for this work.“
NDR Media, D-Hamburg
„We received an award for our POS prize-draw campaign that we organised nationwide in pharmacies. For us, winning the Promotional Gift Award was nice confirmation that the way we address our target group is not only appreciated by them, but that it also goes down well with marketing professionals.“
EurimPharm Arzneimittel GmbH, D-Saaldorf-Surheim
“Awards can be a pure marketing instrument, but the Promotional Gift Award is much more – the event radiates commitment and enthusiasm. Winning the award and the subsequent coverage brought us a lot of attention. We were particularly surprised by the reactions from the German-speaking countries abroad. For Fahrer the Award is an additional qualification that we use in our dialogues with the customers.“
“For Koziol the Promotional Gift Award is one of the most important distinctions on the promotion scene – which is of far-reaching international esteem. Such an award is valuable confirmation of our high design and product quality assessed by a top-class jury and last, but not least great motivation for our internationally operating designers.”
Koziol »ideas for friends GmbH, D-Erbach/Odenwald