Promotional Gift Award

Benchmarking in the haptic advertising sector
Creativity seal
8 categories
Assessment by industry experts
Participants from all over Europe
Reputation and publicity for the winners
Award ceremony at the HAPTICA® live
Presentation of the award-winning products in print and online media
Exhibition of all award-winning products at the Haptica® live

Info & Conditions of Participation

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The Promotional Gift Award in numbers

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Media value for each winner

The Jury of Promotional Gift Award 2017

Nana Kreyenberg
Nana KreyenbergVolkswagen Zubehör GmbH, Wolfsburg
Nana Kreyenberg from VW Zubehör GmbH, a one hundred percent subsidiary of Volkswagen AG, is serving on the jury of the Promotional Gift Award for the second time. She is the Lifestyle Product Manager in the Lifestyle & License Management sector, which also encompasses responsibility for promotional products.
Michael Mätzener
Michael Mätzenerdiewerbeartikel gmbh, CH-Schwyz
Michael Mätzener, CEO of the Swiss promotional products agency, diewerbeartikel gmbh is a long-serving member of the jury. The boss of the „Agency for Haptic Communication“ has been occupying himself with the creative and conceptual integration of the promotional product for many years.
Michael Scherer
Michael SchererCEO, WA Media GmbH
Also a regular member on the panel of judges: Michael Scherer, has been the managing shareholder of WA Media since 1998.
Michael Witzorrek
Michael WitzorrekNDR Media GmbH, Hamburg
Michael Witzorrek from NDR Media is joining the jury of the Promotional Gift Award for the first time in 2016. He is responsible for Product Development and Merchandising at the public radio station based in Hamburg.
Martin Zettl
Martin Zettlmarke|ding|, A-Wels
Martin Zettl is the third jury member: The Austrian has been working in the industry for almost two decades, since 2006 he has been organising the promotional products trade fair marke[ding], which is staged annually in Wels and Vienna.

Winners of the Promotional Gift Award 2016




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Product
Brooks Bubble campaign
Company
WB+V Werbemittel

For the social media campaign of the running shoes manufacturer, Brooks Sports, tongue-dying sweets were distributed to the participants of the Run Happy running series: They were asked to take a selfie of their blue tongues, upload it on Facebook and in doing so take part in a prize draw. Furthermore, the edible message also supported the generation of good leads.

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Product
Cuba Promotion for easyApotheke
Company
Rastal GmbH

The tumbler Cuba by Rastal was the focal point of a campaign for easyApotheke: Customers received a tumbler including a recipe for a “Green Energy” or “Blue Detox” smoothie for every prescription-free purchase of 20 Euros and more. The base of the glasses was colour-contrasted to match the respective recipes.

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Product
Stick this Book
Company
Michael Schiffer Promotion GmbH

The aim of the UN campaign “Global Goals” was to attract global attention for the 17 goals of the Agenda 2030. Stick this Book called upon teenagers and young adults to stick the messages on walls, take a selfie and post it under the hashtag #globalgoals or #stickthisbook.

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Product
MiniFeet® Bodo Bear campaign
Company
mbw Vertriebsges. mbH

Bodo Bear played the major role in a mbw® mailing: To present the new member of the MiniFeet® family, the company sent out a mailing in the form of a blind application as a marketing assistant. It was possible to invite the bear to an interview via an own Internet site. With a response rate of over 20%, the mailing proved to be a big success.

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Saving sock campaign
Company
KW open promotion consulting & trading gmbh

In order to inform people about the interest policy of the Liechtenstein National Bank, a concept implementing “saving socks” was developed. Among others, children’s socks in the bank’s CI were sent out to customers as a mailing booster. The recipients were able to hand in the socks at their local branch, where the second sock was added and the pair of socks was subsequently donated to a children’s home in Moldova.

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Product
Notebook/Sketchbook A4
Company
HEDI GROSSE & PARTNER

In order to vividly demonstrate the use of the linoleum flooring from the product range of the manufacturer Armstrong, it was used for the cover of this notebook and imprinted with the customer’s logo. The book was designed with project-related intro pages and a spiral binding for the company’s trade fair presence at Bau 2015, where it was implemented as part of the stand design.

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Product
Allianz Manager Liability
Company
Werbemittelagentur Hagemann GmbH

The USB stick in the form of a manager developed for Allianz communicates its advertising message in combination with the packaging: During consultations, the give-away draws attention to the theme of “manager liability” in a humourous way. The “imprisoned” USB stick contains additional information, among others on criminal and employment contract legal protection.

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Product
Jute bags Circularly Beach
Company
Green Earth Products

“Jutten” means “find stranded goods” in Dutch. The bags were designed for the “Grondstofjutten” project, which more or less means “combing the beach to find raw materials”. Visitors to the beach were able to take bags with them from the beach pavilions and restaurants, so that they could collect rubbish in them during their stroll. The rubbish was subsequently used by students of the “Applied Art” faculty at the University of Amsterdam as raw materials for new products such as umbrellas and beach chairs. In total 280 kg of waste was collected in September 2015.

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Product
Workday baton
Company
Audio Logo GmbH

The advertising agency, Saint Elmo’s, cleverly combined classic and hip-hop with each other for an invitation mailing: On opening the lid, a piece of classic music starts playing, which changes into a rap song as soon as the baton is taken out of the box. A new technology, the highlight of which is the integrated exciter that turns the entire box into a loudspeaker, was developed by Audio Logo to achieve this special effect.

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Product
Fare®-Style
Company
FARE – Guenther Fassbender GmbH

This mid-size regular umbrella holds a surprising effect in store when opened because the colour contrasted stick, ribs and handle rings attract attention. These colourful details lend the umbrella in CI-look its appealing overall design and turn it into the talk of the town on grey days.

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Product
Coupon Bag
Company
BAGS BY RIEDLE®

The advertising bag is, according to own accounts, the first model with detachable numbered coupons that allow the response rate to be measured. The customising options range from an all-round offset print, to hot foil embossing and a UV varnish. The bag is perfect for prize draws and discount campaigns as well as for customer loyalty schemes.

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Product
Memo-Drink Prosecco
Company
RESPONSOR SRL

The bottle of the Memo-Drink Prosecco is completely freely individualised with a full-colour digital print – even for small order quantities. The bottles contain a fine, Italian prosecco and comes with a registered designation of origin.

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Product
QS writing instrument series
Company
PRODIR GmbH

The 3D surface of the writing instrument series has a surprising impact, which turns each individual model into a haptic experience. In addition to standard surfaces, individual structures and patterns can be applied to the surface. In this way, a further dimension is added to the communicative potential of the advertising classic.

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Product
Powfox Box3 V
Company
POWFOX GmbH

The lockable mobile phone charging station provides all common smartphone models with energy. The RGB lighting turns the innovatively designed charging station into a head-turner. The product that carries the quality seal “Made in Germany”, can virtually be freely customised in line with the customer’s specifications.

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Smart-card
Company
OCTOGONE GMBH

The “smart thing” about the Smart-card is its slim format and the suction cups, which make it possible to attach the power bank to the reverse side of the smartphone during the charging process. The extremely slim design of the power bank enables telephone calls to be made while charging and also makes the item suitable for implementation as a mailing booster.

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Product
Ulla
Company
i4 d.o.o.

Practical reminders that are implemented as advertising tools communicate care: Thanks to its sophisticated sensor technology, Ulla perceives when somebody is close by. When the drinking vessel is not raised within half an hour, Ulla emits a light signal as a reminder to the user that it is time to drink something.

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Product
Movie-Lineal
Company
H&P Werbe-Service GmbH

Whereas other rulers are limited down to numbers and scales, this original measuring and drawing tool is equipped with a moveable element that offers playful added value and quite literally measurably increases awareness for the logo and advertising message.

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Product
3D Puzzle Model TRUCK
Company
UMBUM/DIESER GmbH & Co KG

The racy model comprises of different types of cardboard of 1 mm thickness that is cleverly assembled into a truck on the scale of 1:43, which stands out with its accurate design and functionality. For example, the cabin can be opened, the trailer can be uncoupled, the container can be detached and the wheels move.

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Product
Edible charcoal
Company
Der Zuckerbäcker GmbH

The item made of fine foam sugar that is coated with a thin layer of “black soot” made of dyed sugar is designed to look like real coal and is guaranteed to stun the recipient. It is ideal for promotions in the summer months, when a lot of grill parties are held and as a likeable and affordable measure it was implemented as a hot favourite for Euro 2016 promotions.

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Product
Happy Gugl 2 U
Company
DerGugl Manufaktur GmbH & Co. KG

The cake kit comprising of a hand-made mini Gugelhupf, candle and a match, contains everything that shouldn’t be missing at a party. Both the inner and outer boxes can be completely customised inside and out with an imprint. The party gugl is available in 24 varieties and is rounded off by a selection of 25 greetings.

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Branded Wafers
Company
Brandedwafers.de/Event & promotion s.r.o.

The traditional wafers can be individually designed in terms of their motif, shape, colour and relief. Sweet and savoury flavours as well as diverse packaging options, including cardboard, metal tins and wooden boxes turn the pastries into an all-round affair for promotions.

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Product
Ghost bike selection
Company
RESPIRO

The pocket set developed for the bicycle manufacturer Ghost-Bikes was made to 98.5% from used bicycle inner tubes and safety belts. Since they are made from the upcycling of original materials they perfectly match the brand Ghost-Bikes.

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Product
Gas pipeline ballpoint pen
Company
Präsentstudio SOENNECKEN e.K.

The exclusive gas pipeline shaped writing instrument made out of anodised aluminium turned parts is not only a replica of the original product in terms of its appearance, it is also made out of the same material as the pipeline. The tip is completely countersunk so that the pipe optics of the pipeline are authentically reproduced.

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Edding Thermos flask
Company
Point of Promotion GmbH

Not only the shape, colour and customising of the Thermos flask is identical to the red marker pen, the cap was also authentically designed to match the original. Unlike the pen, however, the contents of the flask are not permanently red, but instead “permanently hot”.

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Product
Wella sales folder
Company
K+M Werbemittel GmbH

The shoulder bag developed for Wella’s sales representatives offers a large advertising surface and once opened presents the contents in a clearly arranged and orderly manner – so it is perfect for companies of the cosmetic and pharmaceutical industry. The sales tool offers a high level of recognition and also makes a suitable collector’s item.

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Product
Emmi Cup Cooler
Company
koziol »ideas for friends GmbH

The mug-to-go with a detachable cool pack was accurately developed for the chilled milky coffee specialities of Emmi and among others implemented as onpacks. The stable mug made of thermo-plastic material keeps the drink cold, the lid ensures that the drinking vessel doesn’t open by mistake in one’s bag.

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Power bank in the shape of a Bosch generator
Company
ZOGI – Herzog Products GmbH

The power bank in the form of a Bosch generator that was created in collaboration with RBK Koch GmbH is designed true to detail, the packaging was stylishly imprinted in line with the hundredth anniversary of Bosch.

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Product
Seppl on tour
Company
DIE WERBTÄTIGEN UG

With its tongue wagging, the dog that was “trained” for the animal feed manufacturer Josera surfs on the car roof and thus not only attracts the enthusiastic gazes of animal lovers, but of all the other road users as well. The brand ambassador Seppl thus makes an ideal permanent advertising tool for company and private vehicles.

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Product
Christmas pickle
Company
Birkhäuser+GBC AG

The Swiss packaging specialist combined tradition with a modern touch for this Christmas campaign: He implemented the hand-blown and hand-painted pickle made of glass as a Christmas present for his customers and thus revived the old German custom of the Christmas pickle, which has almost been forgotten in this country, in an elegant way.

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High Definition Print
Company
Senator GmbH & Co. KGaA

This innovative individualising method enables logos with 3D effects, colour gradients and photorealistic elements, which weren’t possible before, to be imprinted directly onto the writing instrument in high-definition quality and with optimal printing results. Furthermore, the imprints are covered with a haptically tangible varnish.

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Product
Brilliant reflex
Company
Rudholm & Haak AB

The novel reflective film allows motifs to be perfectly reproduced in different colours without losing their luminosity thanks to an innovative thermal printing technique – CI-conform during the day and radiant silver white in the dark.

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Product
Do your own Placket by Promodoro
Company
Promodoro Fashion GmbH

With immediate effect, this customising technique allows polo shirts from the Promodoro collection to be designed with a bespoke placket to match the customer’s requirements. A choice of 22 colours for the buttons, allows further individual accents to be set.

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Product
Glenmorangie whisky packaging
Company
KARL KNAUER KG

The cardboard packaging turns the whisky of Glenmorangie into a genuine eye-catcher on the retail shelves: The complex customising technique involved over 16,000 3D holographic lenses being combined and enhanced by further holographic elements. A UV hybrid varnish, a varnish with a matt/glossy effect, a coloured imprint inside and a relief embossed logo lend the products its special appearance and haptic feel.

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Product
Flash Shirt
Company
CAMPUS SPORTSWEAR GmbH

One is literally flashed by this shirt: The motif and slogan of the T-shirt that was created as a merchandising product for the gamescom 2015 change when it is photographed using a flash due to the implementation of a special dye used in the production process. Messages with a guaranteed wow effect can be realised in up to eight colours on large surfaces using the screen-print technique.

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Product
The Swarm
Company
BOME - Papierveredelung

Bome thanked its customers for a successful year with a calendar in the form of a ready-to-print, laser cut mobile depicting a swarm of fish. The Swarm stands out because of its inspirational character and one-year long presence at the recipients while at the same time vividly demonstrating the know-how of the paper customising specialist.

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Foldable pen butler
Company
KW Macma Werbeartikel oHG

The classic pen butler that tends to be a bulky desk item is replaced by a plastic version that offers a clear advantage: It is foldable. The butler is made out of high impact polystyrene. When folded, the product’s format is DIN long – so it is ideal for implementation as a mailing booster.

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Product
Organic poncho
Company
JOSANTO UG

Kitted out with the organic poncho one can stand out in the rain at concerts, festivals and sports events with a good conscious, because the poncho is a sustainable, eco-friendly alternative to the usual disposable rain protection items. The certified organic plastic made of corn starch is, contrary to conventional plastics, simply compostable.

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Product
Kryptonizer
Company
Hey!blau Labs e.K.

The clever product encodes passwords letter for letter and transforms the simplest combinations comprising of just four characters into a cryptic bulwark. Thanks to a special process each pendant is individually encoded and can only be used by the specific user. Even if the card is lost the passwords remain protected.

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Organic straw
Company
BIO Strohhalme

In today’s plastic era, not everybody is aware of the fact that straws are not only named after straw, they were actually originally made of straw. The organic straws bring this originality back to the beakers and add a surprising modern component: They can be laser imprinted and thus make ideal sustainable, smart advertising messengers.

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Travel slippers
Company
Manufacturas ARPE S.L

The slippers made of soft microfiber with an anti-slip sole can be completely customised with a digital print. In contrast to the normal shoes provided in hotels or wellness centres they can not only be individualised on the outside, but also inside and can thus be harmoniously designed in CI colours and decorated with high-resolution photos or logos.

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USB Stick Guitars
Company
Trik Produktionsmanagement GmbH

To accompany Mark Knopfler’s Tracker Tour in 2015, the guitars that the musician played during his tour, were reproduced as true to detail miniatures as USB sticks: A Blue Pensa D, a Martin D and a Gibson Les Paul. The fans were able to purchase the sticks containing a live recording after the concerts.

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Product
Jerry Cotton merchandising collection
Company
Präsenta Promotion International GmbH

The collection comprising of classic, but also exceptional promotional products that was designed for the 60th anniversary of the Jerry Cotton comic series as well as for the simultaneous appearance of the 3,000th novel, convinces with its attention to detail. Like the books, the items are decorated with a charming winking eye.

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Product
KA 300
Company
Dicke & Partner GmbH

On the occasion of the 300th anniversary of the City of Karlsruhe, the Dortmund-based agency Dicke & Partner developed the merchandising and promotional products line, KA 300, down to the very last detail. Things that are associated with Karlsruhe were closely integrated into the concept, including the castle and the city park, the pyramids in the pedestrian zone, Karl Wilhelm, the city founder’s preference for growing tulips and of course the Baden dialect.

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Bayer 04 Leverkusen sneaker socks
Company
ABER textil+design

The sneaker socks were implemented for a fan tour of the football club as a welcome gift. The XXL club logo depicted across both feet lends the socks a high-quality design, the slogan “Da geht was” (“Even more is possible”) under the sole applies to both the sneaker i.e. also the feet inside them – and the promoting company.

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Swing-Box
Company
Orcas Customized Products GmbH & Co.KG

The elegant box features a sophisticated cord fastener, which doubles up as the carrying handle. Thanks to a Saturn structure cover cloth, it combines the appearance of gift wrapping with the high stability of a transport box.

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Fare-iAuto®
Company
FARE – Guenther Fassbender GmbH

The Fare iAuto® is, according to company accounts, the first pocket umbrella worldwide that completely opens and closes automatically at the push of a button. Thanks to its intelligent electrical transmission control, the umbrella can be opened and closed using just one hand up to 150 times before the battery has to be recharged – which is among others ideal for disabled or elderly people.

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Product
2015 advent calendar
Company
Offsetdruckerei Schwarzach Gesellschaft mbH

With its nostalgic charm, high-quality contents and reusability, this advent calendar even conjures up a smile on the face of Christmas grouches. It comprises of a two-piece box with a drawer, when folded open a lovingly designed pop-out appears.

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Product
SteelMug
Company
Dicke & Partner GmbH

With its unusual liaison between stainless steel and porcelain, the high-quality mug-to-go combines the outstanding characteristics of both materials: Thanks to the use of stainless steel, hot drinks stay hot for a long time, thanks to the porcelain they also retain their taste.

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Product
Smartometer
Company
Dehenhof Globale Productionsagentur GmbH

The smartphone-supported infrared thermometer is ideal for accurately measuring both the body temperature and item and ambient temperatures. The convenient display in ºF or ºC enables the value to be read simply and since the item can be linked up to the mobile phone, the temperatures determined can also be saved.