Promotional Gift Award

Benchmarking in the haptic advertising sector
Creativity seal
8 categories
Assessment by industry experts
Participants from all over Europe
Reputation and publicity for the winners
Award ceremony at the HAPTICA® live
Presentation of the award-winning products in print and online media
Exhibition of all award-winning products at the Haptica® live

Info & Conditions of Participation


The Promotional Gift Award in numbers

Years Award Tradition
Submissions in 2017
Winner in 2017
Media value for each winner

The Jury of Promotional Gift Award 2017

Nana Kreyenberg
Nana KreyenbergVolkswagen Zubehör GmbH, Wolfsburg
Nana Kreyenberg from VW Zubehör GmbH, a one hundred percent subsidiary of Volkswagen AG, is serving on the jury of the Promotional Gift Award for the second time. She is the Lifestyle Product Manager in the Lifestyle & License Management sector, which also encompasses responsibility for promotional products.
Michael Mätzener
Michael Mätzenerdiewerbeartikel gmbh, CH-Schwyz
Michael Mätzener, CEO of the Swiss promotional products agency, diewerbeartikel gmbh is a long-serving member of the jury. The boss of the „Agency for Haptic Communication“ has been occupying himself with the creative and conceptual integration of the promotional product for many years.
Michael Scherer
Michael SchererCEO, WA Media GmbH
Also a regular member on the panel of judges: Michael Scherer, has been the managing shareholder of WA Media since 1998.
Michael Witzorrek
Michael WitzorrekNDR Media GmbH, Hamburg
Michael Witzorrek from NDR Media is joining the jury of the Promotional Gift Award for the first time in 2016. He is responsible for Product Development and Merchandising at the public radio station based in Hamburg.
Martin Zettl
Martin Zettlmarke|ding|, A-Wels
Martin Zettl is the third jury member: The Austrian has been working in the industry for almost two decades, since 2006 he has been organising the promotional products trade fair marke[ding], which is staged annually in Wels and Vienna.

Winners of the Promotional Gift Award 2017

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In the scope of the campaign “Together it is climate protection” by the Federal Ministry for the Environment, Nature, Construction and Nuclear Safety (BMUB), the Berliner agency called Tinkerbelle […]
Warm socks for the climate
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In order to raise its customers’ awareness for the theme of environmental protection and the modified EU packaging guidelines on the reduction of plastic bags, mcs Promotion developed a […]
Skilful implementation
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The Kunstgewerbe-Werkstätten Olbernhau (KWO/Art Trade Workshops Olbernhau) vividly demonstrated how to combine traditional and modern at the Promotional Gift Award 2017. The Incense Computer that was distinguished with a […]
Fragrant liaison
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For a nationwide campaign, Bonduelle set off in search of original premiums that conveyed the brand values of the company – modern, fresh and likeable – in an original […]
To the board, ready, steady, go…
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It is not only difficult to breathe, smell and taste when you have a terrible cold, it almost makes kissing impossible. “Breath for the nicest thing in the world” […]
Kissing campaign
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Campari is collecting money for a good cause with its charity project called “Negroni Week”. In the scope of the event week that is staged annually, participating bars place […]
Effective presentation
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Go Dentis dedicates itself to dental medicine and together with Ergo Digital Lab they developed a cross-media campaign to combat early childhood tooth decay and raise comprehensive awareness for […]
Cross-media campaign against caries
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Dicke & Partner overstripped its competitors in the Promotional Gift Award 2017 with a winged rhinoceros and was rewarded with a distinction in the category Best Practice: Alex aims […]
A rhino takes off
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At the latest, when the festival season was largely rained out in 2016 one thing became clear: As soon as the weather changes, the fields and meadows at music, […]
Rocking dry
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Train commuters in the German capital, who would like to take the track towards environmental protection, are getting the opportunity to do so in the scope of the campaign […]
End of the line for disposable cups
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A blue bobble hat went into circulation – and ultimately landed in the judging session of the Promotional Gift Award 2017. The hat is part of the “For those […]
Woollen hat with cult status
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Tradeconthor secured itself an award in the category Communicative Products with a charging cable. The special thing about it: According to company accounts, the 2-in-1 charging cable is the […]
Clever, smart, compact
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“Shaken, not stirred” – will not only refer to Martini in future, but also to cocoa. Because Zuckersucht is offering hot drinking chocolate in the form of tender melting […]
Simply melting away
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The jury members of the Promotional Gift Award 2017 were given plenty to hear from the Studio Axel Pfaender: The Berlin Boombox is a smartphone loudspeaker made of high-quality […]
Pop culture meets cardboard box
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The Cooling Cubes by Golden Juice guarantee ice-cold promotions. Whether for a picnic or barbecue party, at open-air festivals or while watching a football match with friends – the […]
Cool & communicative
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Those who always found searching for pairs of baby animals, comic heroes or food rather tedious, can now look forward to plenty of variety and educational added value: MeterMorphosen […]
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Conveying advertising messages using the Triangle-Box by Orcas runs like clockwork. The desk utensil has three folding wings for storing utensils, whilst the middle compartment can be used as […]
Unbeatable trio
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The Braille Strap by Promex that was distinguished in the category Communicative Products provides blind people and the visually impaired with a tangible practical tool for everyday life. The […]
Can you feel it?
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The Video Gift Box by micx-media combines diversified individualising options with a modern-day video presentation – surprisingly packed, outstandingly equipped – it serves as a convincing customer communication. The […]
Innovatively staged
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Hanging gardens are not only found in Babylon, but also at KW open: The baza Organic Hanging Garden is a complete plant system that is ready to implement, which […]
Growing promotional success
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Faraway places, breath-taking landscape panoramas and spectacular city views are just a few clicks away with Rose Calendars. The interactive 360° calendars that picked up a distinction in the […]
Around the world
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Glass is not only a packaging material of versatile application that offers every contents safe protection, the material can also be stylishly and individually designed. utopia design produced handmade […]
Unique bottles
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Trik is presenting the outstanding driving characteristics and perfect weight distribution of the new Porsche Boxster and Cayman models using a high-quality mailing booster. The special design that was […]
Distinguished balancing act
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The Präsentstudio Soennecken vividly demonstrated how the theme of scaffolding can be conveyed by a direct association to a haptic advertising messenger at the Promotional Gift Award 2017: The […]
From the building site to the office
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Plan Concept was assigned with designing a bag for its customer Gizeh, which literally illuminated the company’s smoking accessories and the promotion team at summer festivals. In cooperation with […]
In the right light
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People, who really like to put their foot down when cooking, have come to the right address at mood rooms. The pepper mill designed for Audi by Adhoc Design […]
Racy pepper mill
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It doesn’t always have to be shortbread biscuits: knusperreich baked cookies for Art of Oil using the customer’s organic olive oil, which not only delighted passionate cookie monsters, but […]
Cookies al gusto
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cyber-Wear left the competition trailing behind at the Promotional Gift Award 2017 in the category Custom-made Designs with a high-end travel bag it produced for Ford. The Ford Vignale […]
Pure vehicle integration
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Even couch potatoes venture outdoors sometimes – how practical if they can always carry their favourite crisps around with them – in the form of a functional cool bag. […]
Craving for crisps
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The City Messenger by that features a 360° panorama motif showing the prettiest sights of a city or region provides a nice view in spite of miserable weather, […]
Eye-catcher on dull days
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Kellermeister Manns is turning apples into eye-catchers with an innovative printing technique – applied on the LogoFruit Apple – and secured itself a Promotional Gift Award 2017 in the […]
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When the stem of the wine glass attracts more attention than the wine at the next wine-tasting session, it could be down to the glasses of ideco: Namely, products […]
Advertising at the stem
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A laser embellishment on high-quality Fedrigoni fine paper turned the Autumn Mailing of Highlight Media into a design highlight in the letterbox – and into a winner of the […]
Design highlight in the letterbox
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The advertising media agency Hageman designed a notebook for the merchandising collection of the Bucerius Law School in Hamburg that is decorated with the portrait of Gerd Bucerius. Among […]
Outstanding figurehead
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The logo of the Vinschgauer Erzeugergenossenschaft (VIP/Vinschgau Producers‘ Cooperative) decorates millions of apples from the region every year and Corpus was assigned with the task of conveying the logo […]
Weaving your way to success
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Trivtec is presenting HoloCine, a projector device that transforms videos and photos into holograms and which was distinguished with a prize in the category Give-aways. The innovation lies in […]
Fascinating insights
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Variety at the flick of a wrist: The sunglasses by The China Office Europe can be worn on both sides because the arms can be folded back in the […]
Extremely flexible
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When asked next time “Do you fancy a bear?” instead of “Do you fancy a beer?”, the new Tea-Bears by Kalfany Süße Werbung could be the reason. The shape […]
Do you fancy a bear?
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Good old filter coffee is completely en vogue at the moment. However, it is difficult to prepare it by the cup, which is why many people opt for capsules […]
Renaissance of the coffee morning
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Saying a relaxed cheers when toasting friends in the park is now possible thanks to KoRKi® by brandident, because the bottle top made out of silicon puts an end […]
A lid for all purposes
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DiPSS holds a surprise effect in store: The individualisable straw attachment can be filled with a message in the form of a note and can be opened using just […]
Surprise, surprise
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The Mainz men have been flickering across the screens of the German TV channel ZDF since 1963 – initially in black and white and later in colour. The small […]
Major appearance for small chaps
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Steiff is particularly demonstrating how even “tough” men’s brands can be perfectly marketed in a very gentle way using the mascot and brand ambassador Tim Timber, which was distinguished […]
Teeth bared
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The Thimm Multipack | box literally took on a carrying role at the Promotional Gift Award 2017. The carrier banderole for promotional products and product ranges that won a […]
Carrying role
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With Hot & Cold One Sigg is proving that innovations are still possible even in the drinking bottle segment. The vacuum insulated model made of high-quality, double-walled 18/8 stainless […]
Practical one-handed operation
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Offsetdruckerei Schwarzach picked up a very special prize with a unique advent calendar: a Promotional Gift Award 2017 in the category Premium Products & Brand Articles. The prize-winning product […]
Atmospheric Xmas village
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The Smart Writing Set by Moleskine offers concrete support in picking up digital natives at the interface between online and offline. The innovation that was distinguished with a Promotional […]
Taking note 2.0
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zogi is presenting an innovative product series called BASEline, which encompasses USB sticks, power banks and Bluetooth speakers and which primarily pleases the younger target groups with its combination […]
Strong appearance
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Communities, tourism associations and promoting companies that want to place the emphasis on regionality can open 24 doors to their target group at once with the advent calendar Germany. […]
Pre-Christmas journey