Promotional Gift Award – FAQ

A lot of publicity: The award-winning companies receive an Award sculpture for each award-winning product, a certificate as well as digital data sets to design one’s own further advertising material. The official award ceremony, including an exhibition of the winning products and the presentation of the trophies will be staged at the “HAPTICA® live” on March 21, 2018 in Bonn.
Furthermore, the award-winning products will be communicated via coverage in the trade magazines Werbeartikel Nachrichten, Promotion Products, HAPTICA® and eppi magazine as well as in the respective newsletters and on the web. This corresponds to a media value of over €2,500.

Firstly, you register your product using the registration form and upload photos of the product onto it. Then, send in your product by post, because in order to assess the entries, the jury needs the original product including accessories like batteries, etc.

The jury decides which category the entry is assigned to. This has no influence over whether the items win a Promotional Gift Award or not, but instead serves to ensure a clear content-related structure of the Award.

The entry deadline is November 30, 2017, the products have to reach us by this date. However, you can register immediately, even if the product won’t be ready until just before the entry deadline, because it is only just being launched onto the market, for example.

Karin Froeter
Volkswagen Zubehör GmbH, Wolfsburg

Michael Mätzener
diewerbeartikel gmbh, CH-Schwyz

Michael Scherer
CEO, WA Media GmbH

Michael Witzorrek
Inhaber merchandise.blog, Hamburg

Martin Zettl
marke|ding|, A-Wels

The jury inspects all of the entries thoroughly and using an objective system awards the entries points for different aspects, according to which the product is assessed. This prevents the decision being influenced by personal taste. All five judges have to assess a product independently from each other, so that they don’t come to joint agreements and are not influenced by their fellow jury members’ opinions. The product’s suitability as a promotional product, i.e. a communicative messenger, is decisive. In principle, the more accurately you underline why your product is prize-worthy in the registration documents on submitting your product, the easier it is for the jury to assess your product accurately.

1. Product idea
   • Novelty value of the product
   • Use for the recipient
   • New customising options
   • Design flexibility
2. Design
   • Aesthetical aspects of the design language from the colours through to the material mix
   • Functional aspects
3. Production quality
   • Functionality
   • Workmanship
   • Quality of the materials used
   • Quality of the embellishment
   • Haptic quality
4. Sustainability
   • Environmental-friendliness
   • Socially responsible production
   • Implementation of renewable energy
   • Durability of the products, recyclability
   • Transparency of the production cycle
5. Communicative potential
   • Visual representation of the advertising message
   • Options for dialogue between the sender and the recipient
   • Response elements
   • Multiplicator effects
   • Special suitability for a specific target group

• Early bird price: 180 Euros (up until August 31, 2017)
• Regular price: 220 Euros (September 1 until October 31, 2017)
• Late bird price: 250 Euros (November 1 until 30, 2017)
per submitted item plus VAT.
Product ranges upon agreement. Transport costs including
possible customs duties are born by the participant.