When excessive bank fees in the foreign exchange trade lead to headaches, FX Tradingforte comes to the aid. The fictive medicine comes in a medication packaging, however instead of tablets the blister contains coins. These packets were sent out to 1,000 CEOs and CFOs of small and medium-sized businesses.
The Swiss WIR Bank Genossenschaft used this campaign to draw attention to its cooperation with the online tool amnis, which allows the bank to offer its customers foreign exchange deals at top conditions. The package leaflet of the “medicine” provides important information on the tool. A QR code guides the user directly to the registration for a consultation.
Designed as part of a social media campaign, the cross-media approach that combined both haptic and digital advertising elements proved to be a true recipe for success. The mailing for winning over existing and potential new customers achieved a referral rate of 18%.
The FX Tradingforte also went down well with the jury of the Promotional Gift Award, which resulted in it picking up a prize in the category Best Practice.
WIR Bank Genossenschaft
www.wir.ch
