In the promotional products sector, in terms of sustainability the criterium “made in Germany” takes top priority for the globally-operating robotic company, Kuka. Koziol makes the ideal production partner here in many respects. Because the plastic specialists from the Odenwald region implement Kuka robots in the production process, among other things for extracting the sustainably manufactured items from the die casts or for customising the products directly on-site.
With this in mind, the promotional products agency Hagemann came up with the idea for the campaign: Promotional products for Kuka – “made with Kuka”. The resulting products serve as employee gifts for Christmas, onboarding packages and general merchandising items.
The Made with Kuka – made in Germany series comprises of the drinking bottle Safe to go, the Pascal Ready lunchbox and cutlery set and the drinking bottle Buddy Drink as well as a chopping board with an individual Kuka robot design – the board was produced in this form especially for this campaign using four Kuka robot models. Furthermore, the new printing technique “Luxury-Print” lends the drinking bottle Buddy Drink its special haptic feel. “Storytelling par excellence”, was the verdict of the jury which distinguished the project with a Promotional Gift Award in the category Best Practice.
Werbemittelagentur Hagemann GmbH
www.werbemittelagentur-hagemann.de
