Halfar has reinvented the cooler shopper Basket to suit the times: Softbasket, distinguished in the category Premium Products, convinced the jury by proving that sustainability can be put into practice while uniting economic, ecological and social aspects when designing an everyday product of high promotional impact – the production of the item is namely amfori BSCI-audited.
Its special characteristic: Softbasket doesn’t have an aluminium frame. That means it weighs less and nevertheless boasts a large, easily accessible opening with double handles. The shopping bag excels with a linear design and clear colours. Last, but not least it impresses with a spacious advertising surface. The sophisticated carrying system with soft padded handles ensures comfortable carrying. The elaborate padding guarantees a good cooling effect. Furthermore, the interior is wipeable which makes it also suitable for unpacked food. Halfar also offers special designs in CI colours and individual materials.
The Softbasket also comes up trumps on the sustainability front, because high energy and resource-consuming production parts have been reduced further. What’s more, in collaboration with ClimatePartner, the manufacturer compensates for non-avoidable CO² emissions caused by the production and transport. If the product is embroidered or has a transfer applied to it at Halfar’s premises, the energy used to power the machines is generated by the in-house photovoltaic system.