Senator is presenting Connected Pens, a new generation of the Challenger ballpoint, which can be versatilely implemented in a cross-media manner thanks to its integrated NFC technology. Today an image film, tomorrow red-hot special offers – the link of the NFC tag can be changed in seconds in just a few clicks and thus re-implemented for every advertising measure.
As is the case with all Senator plastic ballpoint pens, the Connected Pens are produced in Germany using green energy. Furthermore, the NFC upgrade can also be implemented for the recycled ballpoint, Challenger Matt Recycled.
All of the company’s customising methods – i.e. screen, pad, digital and 360° prints are possible for the individual design of the Connected Pens.
Thanks to the combination between a promotional product evergreen and the modern NFC technology, the Connected Pen advances into a promotional ambassador of universal application, which unites the online and offline worlds using cutting-edge technology. The new generation of ballpoints can be used in manifold ways in the marketing mix and can be implemented long-term thanks to the constantly updatable NFC tag without becoming boring or losing topicality. “A fantastic, high-quality product further development,” assessed the jury – which was merited with a Promotional Gift Award in the category Give-aways.