Knetae KNAUS 1 - Playful advertisingTogether with Eidex, Knetä produced an exclusive, CI-compatible set of plasticine for Knaus Tabbert, which was primarily implemented for distributors at the POS for sales consulting purposes. Plasticine was dyed in Pantone shades for the advertising set and the size of the jar and amount of plasticine individually selected. The 3D motifs of the Pantone-coloured silicon moulds and the FSC-certified foldable packaging were also tailor-made to meet the specific requirements of the company. The idea: The children are kept entertained with the toy while the parents obtain advice on purchasing a vehicle undisturbed.

The jars made out of robust PET with a superior appearance aluminium lid and the moulds made of non-slip silicon ensure an optimal playing experience. The plasticine is safe for children aged 12 months upwards to play with and can be removed without a trace and allows perfect 3D figures to be created as easy as pie. The fact that the item was personally individualised to suit the promoting company and the plasticine set was sold via the B2C or distributor shop of Knaus Tabbert proved reason enough to confer Knetä with a distinction in the category Merchandising.

Knetä produces the vegan play dough in Germany from 100% natural ingredients and dyes it individually in Pantone shades. The size of the jar, colour and shape of the moulds can be freely determined and the packaging can also be customised. The lid of the jar is embellished with a digital print. The plasticine can simply be thrown away with the organic waste.


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