altaseta Hamam MeinSchiff 300x200 - Close contact with the target groupTogether with the promotional products agency, Bartenbach Werbemittel, Alta Seta developed a welcome gift, which got everyone in the right mood for the boat trip event of the Deutsche Vermögensberatung (DVAG/ German financial advisers) with its exciting route and high recreational factor. The Hammam towel that was specially designed by the customer, distributor and manufacturer was strikingly individualised with the DVAG logo and the planned route. The towel was prewashed, ironed and rolled together in a protective paper sleeve for immediate use. This meant that the participants of the boat trip could use the lightweight, foldable, fast-drying towel straightaway as an all-rounder for the bathroom, sauna, beach and sporting activities. The paper sleeve was 4c imprinted with an individual motif and the motto of the tour “My ship 1”. The Hammam towel was made from Standard 100 by Oeko-Tex® certified cotton in an approved production company in Turkey. On request it can also be woven with a smooth top surface and terry cloth underside and embellished with an embroidery and label. The custom-made design in CI colours convinced the jury of the Promotional Gift Award 2019 in a flash. The item was awarded a prize in the category Best Practice. Among other things, the jury members were impressed by the fact that the cotton towel traditionally implemented in Turkish baths could also be used for sport and leisure activities after the tour, thus reminding the recipients of the DVAG trip for a long time to come.


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