New parents know no compromise when purchasing the basic equipment of their offspring, so products that are perfectly aligned for the respective purpose, which offer various features to facilitate the everyday routine, come right on cue. koziol realised a collection comprising of seven exclusive products made of food-safe, thermoplastic material for Milupa, which were to accompany new-born babies and toddlers through their first three years: A porridge plate and spoon, a lunchbox, a fresh storage clip, ice cube moulds, a storage tin for milk powder and a transport case containing portioned boxes. The Milupa heart in the form of a 3D logo, which also picked up on the Milupa CI, was integrated into the products as a key visual. Sustainable production in Germany, materials free from plasticisers and harmful substances as well as 100% recyclability ensure a clear conscious and the feeling that one is doing something good for one’s child. The product line that won a Promotional Gift Award 2019 in the rubric Custom-made Designs generates a clear additional benefit to the baby food products of Milupa, anchors the brand in the everyday lives of the users and creates ample communication opportunities among parents with its high functionality and attractive design. The products are distributed in the scope of various on-going campaigns – from loyalty schemes through to give-aways, for example as onpacks and inpacks or response items. The target group receives several of the articles as a small thank you for registering in the customer portal.
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