For the first time in the history of the Promotional Gift Award, users were able to vote for their favourites among all entries via the online platform HAPTICA®//ONLINE. First place in the public voting went to the “Deck of Cards Erat aliquando…”
The deck of cards came about through a cooperation between the spiritual teacher Yonanda la Tura and jack’s gift company and represents a new creation in terms of design and significance: The symbolic hand drawings are to accompany the recipients on their journey through life, in a similar way to Tarot cards. However, additional blank cards enable each owner to integrate his or her own identity into the deck.
The large-format cards made of FSC-certified paper are delivered inside an organic cotton pouch; the first edition for the target group of esoteric fans is limited down to 5,000 pieces. The cards are made to 90% in Germany, the company exclusively uses German firms for their production. The items can be individually customised on request, for example with a banderole or further packaging. Hence, the Yonanda la Tura merchandising item also serves as a promotional product for coaches and trainers of different consulting methods, life counsellors and alternative practitioners.