The German petfood brand Josera launched a national campaign entitled to boost its image and turnover, which enabled proud dog owners the opportunity to win an unforgettable experience: With a bit of luck the beloved four-legged friend is eternalised by the internationally successful canine photographer, Christian Vieler, in an exclusive shooting. All the dog owners have to do is apply online.
The photographer then takes shots of the dogs while going about their favourite pastime – namely when they are snapping up a treat. The result is unique, beautiful and amusing snapshots. The winners receive their favourite photo on canvas as well as a sun visor with the Josera logo – both signed by Christian Vieler.
The Josera photo roadshow has been touring all round Germany since 2017. Over the past four years over 1,000 winners have been photographed, with over 40,000 snapshots being taken to-date. The resulting photos are used for all advertising materials of the Vieler campaign and display the bold photo strategy of Josera, which earned the brand a distinction in the category Best Practice.