The agency, Bartenbach, came up with a smart mailing to address and win over new customers. The packaging in energy industry design that was developed especially for the purpose contained an induction device made of FSC-certified cardboard and a cable. The product is a new development by Audio Logo that is attracting attention as a totally new innovation and which builds a bridge to what the consignees earn their daily bread with: energy.
The inductive charger is of high practical value, at the same time it enabling users to recharge their mobile phones while positioned within arm’s reach on their desks. The advertising message placed directly on the charger is thus also in the constant view of the user. The item’s DIN long format, which means it can be sent by post at little cost, also supports the charger’s practical usage as a mailing.
According to Bartenbach, the response rate was thoroughly positive and resulted in various enquiries from companies that didn’t previously belong to the agency’s clientele. The jury of the Promotional Gift Award were also impressed and awarded the item a prize in the category Best Practice.
BARTENBACH Werbemittel GmbH & Co. KG
www.bartenbach-werbemittel.de