ASS Altenburger developed a novel game concept based on the Marvel heroes for MMmedia, who sources merchandising items for cinema operators like CineStar and Cineplex. The item that was completely produced in Altenburg was launched for the film release of Avengers: Infinity War. The game about the most famous Marvel superheroes contains six Standeez® characters – Captain America, Hulk, Iron Man, Gamora from Guardians of the Galaxy, Thor and Thanos – as well as 92 game chips and can be purchased in the participating cinemas of Cinestar, Cinemaxx and Kinopolis when the Marvel blockbusters are running. In the scope of further film releases from the Marvel universe, five exclusive card games will be offered that allow the basic game to be extended. The first of five card games was sold over the cinema counters during the launch of the film Ant- Man and the Wasp. After ASS Altenburger won the Disney Innovation Award in the category Innovation in July 2018 for the successful implementation, the concept was also distinguished with a Promotional Gift Award 2019 in the category Merchandising in December. Not just the collecting nature of the concept, which additionally ensures a particularly sustainable promotional effect wowed the jury, but also the corporate policy of the playing card factory in Altenburg, which produces under the quality seal “made in Germany“, implements FSC-certified paper, is ISO 9001:2015 (quality management) and ISO 14001:2015 (environmental management) certified as well as meeting the demands of SMETA (Sedex Members‘ Ethical Trade Audit).
Spielkartenfabrik Altenburg GmbH