The Ford Lifestyle Collection Miami Vibes lets the hearts of Mustang fans beat faster and radiates a true retro feeling: The selection of colours and designs of the sweatshirts, T-shirts, caps, beach towels, keychains, lanyards, beach slippers, drybags, etc. – based on a 1965 Ford Mustang Cabrio and featuring a cool UV effect – remind the onlookers of the American cult series, Miami Vice. The innovative, UV-changing printing technique of cyber-Wear ensures wow effects: Actually designed in black and white, under UV light the imprint shines out in the typical Miami style turquoise/pink. Furthermore, the Lifestyle Collection comprises of a pair of UV-changing sunglasses as an onpack together with a black magic mug, that turns turquoise/pink when filled with hot water. The collection comes inside an organic cotton pouch with a mesh insert – so it’s perfect for the beach.
The Lifestyle Collection is accompanied by an NFT project about a 1966 Ford Mustang that is being renovated. The designer Bonny Carrera created 1,000 NFTs especially for the purpose. The all-round coherent Miami-feeling campaign not only impressed Ford enthusiasts and fans of the cult series: The collection claimed second place in the new Public Prize format of the Promotional Gift Award.