Up until now Josera petfood was only well-known for its wide assortment of animal feed for dogs, cats and horses. Now they’ve added a treat for bibliophile, young animal lovers to their collection: Seppl and Paula, the mascots of the pet food brand are making their first literary appearance in the children’s book, Seppl and the Bunch of Rascals. The exciting thriller for young readers tells the story of Seppl, a cute and clever mongrel with a yellow coat and red ears, and his band of rascals – comprising of his friends Power, the bulldog; Paula the cat and Doris the poodle – and how they set out to hunt down mean thieves. The special message of the thriller: Together we are stronger.
The author is the Managing Director of Josera himself, Stephan Hoose. The aim of his book was to provide the Josera distributors with a unique marketing tool; as well as giving the mascots Seppl and Paula a totally new stage beyond the company’s dog and cat food. The book printed on FSC-certified paper was produced in collaboration with the illustrator, Mara Baumeister; the author, Johanna Fischer and the Hamburg-based Oetinger publishing company. So much passion and creativity simply had to be rewarded with a Promotional Gift Award in the category Merchandising.