In the scope of a product series for the launch of the new, eco-friendly hair care brand WeDo, K+M Werbemittel unites a CI-conform implementation of articles that also excel in terms of excellent usability in an exemplary manner. The company won a Promotional Gift Award in the category Best Practice for their efforts.
In line with the sustainable alignment and CI of the new brand, Wella hair salon partners and sales representatives were equipped with special market launch sets. The sales representatives were provided with modern, CI-conform rPET presentation bags manufactured at an amfori BSCI-certified production plant – to match the WeDo packaging, which comprise up to 94% of recycled plastic. The set also included a cradle-to-cradle certified reusable bottle.
Bloggers, influencers and hairdressers were presented with an attractive high-quality, FSC-certified wooden sliding box containing the new care products. What’s more, the package of goodies included seed bombs produced in Germany.
K+M created floor shelves, desk displays and die sets for the presentation of the brand – made out of FSC-certified wood to match the brand communication, of course – for the POS, i.e. the workplaces, window displays and sales areas. All of the products designed for the launch are “made in Europe”.
K+M Werbemittel GmbH
www.rmwz.de
