Together with cyber-Wear and Mahlwerck Porzellan, Porsche has succeeded in providing customers worldwide with a new haptic brand experience in the form of its own crockery collection. The extensive collection is made of high-quality bone china porcelain with engraved lettering. From a coffee cup through to a tea light holder – ten different items are available with individual order volumes of up to 5,500 pieces. The design was developed in-house at Porsche and reflects the power, elegance and sportiness that turned the cars of Porsche into style icons.
The Porsche crockery is produced in a resource-saving and climate-neutral manner. The bone china itself is extremely durable, shatter and scratch-proof. It is made of natural raw materials, is tasteless and harmless to health. Furthermore, the crockery is produced using a totally CO2-neutral process and embellished in the European Union.
The specific needs of individual markets were already taken into account during the design process, for example with own cups for the USA or initials engraved on the items.
A well thought-out collection, which the jury of the Promotional Gift Award 2021 rewarded with a prize in the category Custom-made Designs.