So-called shelf dividers are plastic elements made of polycarbonate, which are for instance used for the shelves of supermarkets and which are generally discarded after use. In order to avoid such waste and take on a more sustainable attitude, the drugstore chain dm developed a concept together with the promotional products agency Heka and the writing instrument specialist Ritter-Pen that involved making writing instruments out of the used plastic items.
To this end, the dividers were shredded and processed into ballpoint pen parts using the injection moulding technique. The recycled material was then subsequently dyed to match the corporate colour of the customer and the dm logo was applied to it using the screen-printing method. The ballpoint pens “made in Germany” were implemented in the subsidiaries, at trade fairs and for campaigns to recruit new trainees.
dm Clear Transparent provides plastic waste with a new lease on life and makes sustainability truly tangible – these two prize-worthy attributes earned the product a distinction in the category Best Practice.