As a source of information on the current interest policy of the Liechtenstein National Bank, the creative agency Leone Ming developed a concept with “money socks“. The campaign that was distinguished with a Promotional Gift Award 2016 in the category Best Practice was supported with promotional products by KW open GmbH: In the scope of the campaign, a children’s sock in the customer’s CI was sent out to the customers as a mailing. The latter were able to hand the socks in at the branch of the bank, where the second sock was produced and the pair were subsequently donated to a children’s home in Moldova. The bank additionally donated money to a regional children’s home. Adults‘ socks in the customers‘ CI were used to decorate the branches of the bank and 3D posters produced by the agency were also decorated with socks, which were also donated to social institutions once the campaign was over. The huge socks made out of weatherproof canvas produced by KW open that were implemented as outdoor advertising caught everyone’s eye. Furthermore, cosy socks were also presented as customer gifts during bank discussions.
The socks implemented were manufactured in Poland by Skarpeta, the canvas socks by KW open were made in Austria.
KW open promotion consulting & trading gmbh