NDR (a North German radio station) came up with something very special for the festive season: an audio advent calendar. The sayings, proverbs, melodies and noises of a TV programme were, according to own accounts, integrated for the first time ever into an innovative sound advent calendar. The battery-operated calendar with 24 small doors and a bonus door provided almost five minutes of acoustic fun and aimed to establish the TV series “Neues aus Büttenwarder“ (What’s new in Büttenwarder) as NDR’s main theme in the run up to Christmas.
This innovative idea earned itself a Promotional Gift Award in the category Custom-made Products. “The advent calendar excels with its innovation, communicative power and pioneering nature (first-mover effect). The basic idea can easily be adapted to match other formats so we assume that similar advent calendars will be designed in the future,” was the jury’s verdict.
NDR Media GmbH