The Porsche 911 Targa Bottle Opener, which Trik developed for the car manufacturer, claimed a Promotional Gift Award in the category Custom-made Designs. The item was implemented in the scope of a comprehensive communication strategy for the launch of the new Porsche 911 Targa. The custom-made design is a completely new development: The bottle opener, which picks up on the key stylish design element, the aluminium bar, was authentically reproduced from an original component of the car model based on technical drawings. For example, the casted metal item features the profound grooves and the relief embossed “Targa” lettering. The bottle opener is delivered in a matt cellophane gift box with a sleeve and a black EVA insert.
The promotional product “tangibly” conveys the communication goals and the Porsche brand values design, exclusivity and tradition. Thus, on being presented with the item by the dealer every client or potential customer can take a “piece” of Porsche home with him.
TR!K Produktionsmanagement GmbH