Since its founding year in 2005, the agency Bauchgefühl has been sending its customers an individual advent calendar as an effective token of gratitude for their cooperation.
The version that was submitted to the Promotional Gift Award 2014 and which received a prize in the category Best Practice is a doubly tasteful advent calendar: The white ceramic jar with a slate and a logo engrave wooden lid contains a piece of chalk that can be used to label the jar as well as 24 teabags that each portrays a Bauchgefühl employee as a teabag holder. The agency implemented standard items for the campaign that were individualised using a high degree of creativity and attention to detail.
A further factor that turns the advent calendar into a prize-worthy product, is its ongoing popularity, because the customers already await it with trepidation from the end of November onwards. According to Bauchgefühl the submitted version attained a response rate of 90% in the form of calls or emails corroborated by photos.