Merchandising_eng 2017 2017-03-03T10:02:00+00:00

Major appearance for small chaps

The Mainz men have been flickering across the screens of the German TV channel ZDF since 1963 – initially in black and white and later in colour. The [...]

Teeth bared

Steiff is particularly demonstrating how even “tough” men’s brands can be perfectly marketed in a very gentle way using the mascot and brand ambassador Tim Timber, which was [...]