Best bear application

mbw_60365+60164Every company longs for employees like Bodo Bear: He always remains friendly, enchants the customers with his amicable smile, arouses trust with his loyal eyes and radiates reliability with his strong physical stature. Bodo Bear played the main role in an mbw® mailing: To present the new member of the MiniFeet® family, the company from Wanderup sent out a mailing in the form of an unsolicited application as a marketing assistant. The blue folder contained a cover letter from the applicant Bodo Bear, a cover sheet with a photo, a CV and references. Furthermore, on entering an individual code on the own Internet site, the cuddly bear could be invited to an interview. With a response rate of over 20% and a lot of personal feedback, the mailing was a great success and the charming application, which was as strong as bear, also won over the jury of the Promotional Gift Award 2016 and received a distinction in the category Best Practice.

Bodo Bear is TÜV-certified and is available in three sizes – 25, 35 and 45 cm. The item is produced in a BSCI and ICTI-certified factory. In the case of goods from stock, the customisation is placed on the respective accessories of the item (i.e. T-shirt, scarf or neckerchief) or as a doming. For custom-made products, sewn-in labels and an embroidery on the plush are possible.

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