Gigantic effects

Campus_gamescom_2015_produktbild_flashshirt_keepcalm_3Campus Sportswear won a distinction in the category Customising Technologies for the Flash Shirt. The reason: The motif and slogan of the T-shirt that was created as a merchandising product for the gamescom 2015 change when exposed to the flash light of a camera thanks to a special dye that is cleverly implemented in the design.

The T-shirt that was created as part of the official merchandising of the gamescom is made out of 100% cotton and proved visibly popular among the gamers thanks to its surprising effect and concealed message. Companies that want to implement the communicative potential of the innovative shirts for their advertising purposes, can additionally lend the message a sustainable touch, in the form of an Oeko-Tex Standard 100 certification or GOTS seal. Messages with a guaranteed “aha” effect can then be realised in up to eight Pantone colours over large surfaces using the screen print method.