The Essen-based company was distinguished with a Promotional Gift Award 2015 in the category Custom-made Designs for its Capri Sun Bags.
Instead of throwing away the surplus pouch foil arising from defects or overproduction, the beverage brand Capri Sun uses them for the production of promotion bags, which are raffled off to end users for instance or distributed to trade customers and thus enhance the recognition and positive image of the brand. In this way, beach bags, tablet sleeves, city bags, shoppers and pencil cases become image products that not only represent the brand, but literally also broadly communicate it.
The sustainably produced bags can be implemented in many leisure areas and are thus of high practical value for the target group.
Plan Concept Dr. Lichtenberg GmbH