With a video book developed for Allianz Global Investors (AGI), Audio Logo hit the bull’s eye in the category Custom-made Designs at the Promotional Gift Award 2015. The video book with an integrated 7-inch display shows a special „Re-match“ of the final of the Football World Cup 2014 between Germany and Argentina: The German goalkeeper Manuel Neuer playing table football against Greg Saichin, the Argentinean CIO of Global Emerging Market Debt, Allianz Global Investors. In addition to the sporting highlight, the video book contains a thread-bound 40-page booklet with information on the investment division of the financial service provider, Emerging Market Debt.
The multi-sensory promotional product was developed as part of a campaign that aims to position AGI as one of the leading market participants and fund managers on this capital market segment. The message: A superior game plan and strategic actions are equally essential, whether playing football or investing money.
In line with the European reach, the video, video book, campaign homepage and additional materials are available in five languages – English, French, Spanish, Italian and German.
Audio Logo GmbH