Cardboard adieu

Wintercompany_wi_BierdeckelAt the Promotional Gift Award 2015, Winter & Company demonstrated using six designer beer mats how haptic elements can literally make advertising messages tangibly clear: Instead of using simple cardboard, here flocked or dyed paper is coated with imitation or recycled leather or PU-coated paper that displays rubber haptics. As such, the beer mats exemplify everything that is possible in the area of surface finishing – originally enhanced with smart slogans.

The haptic experience of the coasters created by Gunther Weis (Robert & Horst Marketing) is rounded off by individual messages that can be applied using hot foil stamping, digital or offset printing methods. The jury awarded the beer mats a prize in the category Customising Technologies.