Red Bull Illume Media Kit 2013Karl Knauer KG entered the Promotional Gift Award 2014 with a combination between sophisticated packaging and modern light and sound effects. With great success: The jury distinguished the product that was created for a photo competition by RedBull with an award in the category Packaging.

The innovative packaging solution contains a USB stick in the form of a Leica camera, on which information about the “RedBull Illume 2013 Image Quest” photo competition were stored. The box featuring a magnetic closure was embellished with an exclusive soft-touch application combined with the inscription “Prepared to be” in a UV glossy finish. On opening, the integrated light sensor triggers off the illuminated animation and simultaneously the clicking noise of a camera shutter release.

Karl Knauer KG